ICFAI Hyderabad’s Prof D Purkayastha beats Harvard, IMD faculty to become Case Centre UK’s world best-selling case author

ICFAI Hyderabad
Friday, October 27 2017, 09:06 AM
Prof Debapratim Purkayastha, Associate Dean of ICFAI Business School (IBS) Hyderabad has topped the list of UK based The Case Centre's list of bestselling case authors for the academic year 2016/17 for the second consecutive year!
“Debapratim Purkayastha is our top bestselling case author for the second consecutive year, selling just under 18,000 copies of his cases” - Case Centre

In a remarkable achievement, Prof Debapratim Purkayastha, Associate Dean of ICFAI Business School (IBS) Hyderabad has topped the list of UK based The Case Centre's list of bestselling case authors for the academic year 2016/17 for the second consecutive year! Prof Kamran Kashani from IMD, Switzerland and Prof Christopher Bartlett from Harvard Business Schoolwere ranked No 2 and No 3 respectively in Top 40 best-selling authors for 2016-17 of Case Centre. The list was announced on October 17 by Case Centre.

Announcing the list, Case Centre said, “Debapratim Purkayastha is our top bestselling case author for the second consecutive year, selling just under 18,000 copies of his cases during 2016/17. Huge congratulations to him.”

‘Netflix: Leveraging Big Data to Predict Entertainment Hits’, ‘Corporate Entrepreneurship and Innovation at Google, Inc’ and ‘The Body Shop: Social Responsibility or Sustained Greenwashing?’ are the top cases written by Prof Purkayastha.

Thrilled with this achievement, Prof Purkayastha said, “When I first started writing cases in 2006, I never imagined that my cases would find such wide acceptance in business schools across the world. Nevertheless, I have always endeavoured to write cases which not only my students in ICFAI Business School can relate to and learn from, but also other students from different parts of the globe.”

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Prof Purkayastha teaches business strategy at ICFAI Business School (IBS) and is an award-winning and bestselling case author and an experienced case method workshop tutor. He was also the recipient of The Case Centre's Outstanding Contribution to the Case Method Award in 2015. His pioneering case method achievements include the creation of highly original ‘comic book’ cases with Siddharth Ghosh. He is also an Editorial Board Member for the Case Research Journal published by the North American Case Research Association (NACRA).

A total of 19 schools from 10 countries are represented on the list. The other best-selling authors are from internationally reputed B-schools such as Harvard Business School, IMD and INSEAD. Harvard Business School had the highest number of best-selling authors.

Top 10 Authors on The Case Centre's list of bestselling case authors for the academic year 2016/17

Rank Faculty B-school
1 Prof Debapratim Purkayastha
Associate Dean
ICFAI Business School (IBS)
2 Prof Kamran Kashani
Emeritus Professor of Marketing and Global Strategy
IMD
3 Prof Christopher Bartlett
Professor Emeritus
Harvard Business School
4 Prof David B. Yoffie
Max and Doris Starr Professor of International Business Administration
Harvard Business School
5 Prof Vivek Gupta
Practice Head
GlobalData Plc
6 Prof Youngme Moon 
Donald K. David Professor of Business Administration and Senior Associate Dean for Faculty Strategy and Recruiting
Harvard Business School
7 Prof Robert F Bruner
University Professor, Distinguished Professor of Business Administration and Dean Emerit
Darden School of Business
8-9 Prof W. Chan Kim & Prof Renée Mauborgne
Professors of Strategy at INSEAD & Co-Directors of the INSEAD Blue Ocean Strategy Institute
INSEAD
10 Prof Pierre Chandon
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity
INSEAD

Amongst the other winners of Indian origin are: Prof Pankaj Ghemawat (Ranked #14), Anselmo Rubiralta Professor of Global Strategy and Global Professor Management and Strategy, IESE Business School and New York University Stern School of Business; Prof Nirmalya Kumar (Ranked #34), Lee Kong Chian Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University; and Prof Ashok Som (Ranked #38), Professor and Chair of Management Department, ESSEC Business School. 

UK based non-profit organization The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. The Case Centre has offices at Cranfield University, UK, and Babson College, Massachusetts, US.

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