The 2-year full time MBA program in Communication Management follows an industry –oriented contemporary curriculum and provides specializations in Advertising, Public Relations and Media Management.
- In the first semester the students are introduced to common courses in media and management as well as introductory courses in the specialization areas such as Advertising, PR and Media Management.
- In the second semester the students are introduced to core modules. Unique modules such as Digital Media Management; and Branding and the Media explore have also been added to the curriculum.
- The third semester allows students to choose from one of the three streams Advertising, Public Relations and Media Management.
- The fourth semester includes courses at an advanced level in the three areas of specialization such as advanced strategic management, data analytics.