Dr Jagdish Sheth discusses The Impact of Digital Technology on the 4 Ps of Marketing at IMT Hyderabad

Monday, February 06 2017, 06:20 AM
IMT Hyderabad invited Dr Jagdish Sheth, Mr M. R. Rao and Mr Jayant Shah to deliver lectures at its campus
Dr. Jagdish Sheth an authority in the world of marketing and consumer behavior delivered a lecture on ‘The Impact of Digital Technology on the 4 Ps of Marketing at IMT Hyderabad

Institute of Management Technology, Hyderabad, had a lifetime opportunity to invite Dr. Jagdish Sheth, a renowned scholar and one of the foremost authorities in the world of marketing and consumer behaviour, to deliver a lecture on ‘The Impact of Digital Technology on the 4 P’s of Marketing’.

The other two eminent invitees were: Mr. M.R. Rao, former Dean at ISB Hyderabad and Mr. Jayant Shah, the Business Director of Academy of Indian Marketing, which is a consortium of leading management institutions offering world class management education and research activities through doctoral and equivalent programs.