WAT Topics for MBA: Portraying women in Advertisements show the gender bias and mean attitude of the society

There has been a lot of attention given to the portrayal of gender in advertising by both practitioners as well as academics and much of this has been done regarding the portrayal of women in advertising. This has led many to believe that most of the advertisements and their contents are sexist in nature.

Advertisements are biased
It has been noted by viewing various ads that women are shown as being more concerned about their beauty and figure rather than being shown as authority figures in the ads; they are usually shown as the product users. Also, there is a tendency in many countries, including the United States, to portray women as being subordinate to men, as alluring sex objects, or as decorative objects. This is not right as it portrays women as the weaker sex, being only good as objects.

Society has supported the bias since ancient times
Gender differences and biases have been a part of the normal lives of humans ever since anyone can remember. Anthropological evidence has revealed that even the humans and the hominids of ancient times had separate roles for men and women in their societies, and this relates to the concepts of epistemology. There were certain things that women were forbidden to do and similarly men could not partake in some of the activities that were traditionally reserved for women.

The bias still exists
This has given birth to the gender role stereotypes that we find today. These differences have been passed on to our current times.
Many differences occur now that has caused a lot of debate amongst the people as to the appropriateness of theses biases.
Society is blamed for undermining women and stereotyping them for traditional roles, and this could be said to be the same for men. Men are also stereotyped in many of their roles. This leads to social constructionism since the reality is not always depicted by what we see by our eyes. The bias shown between the males and the females are apparent in many advertisements we see today. This can have some serious impacts on the society as people begin to stereotype the gender roles in reality.

Click below to score high marks in GD PI WAT process of B schools for Admission 2014-02-04 http://www.mbauniverse.com/gd_pi_preparation/gd_preparation.php

Biases can be in language also
At the same time, many of the ads do not show gender biases in the pictures or the graphics, but some bias does turn up in the language of the ad. Within language, bias is more evident in songs and dialogue than in formal speech or when popular culture is involved. For example, bias sneaks in through the use of idiomatic expressions (mans best friend) and when the language refers to characters that depict traditional sex roles. Ones normative interpretation of these results depends on ones ideological perspective and tolerance for the pace of change.

It is encouraging that the limited study of language in advertising indicates that the use of gender-neutrality is commonplace. Advertisers can still reduce the stereotyping in ad pictures, and increase the amount of female speech relative to male speech, even though progress is evidenced. To the extent that advertisers prefer to speak to people in their own language, the bias present in popular culture will likely continue to be reflected in advertisements
Conclusion

Advertisements are greatly responsible for eliciting biased views for the people of our society. The children also see these pictures and they are also the ones who create stereotypes in their minds about the different roles of men and women.

All these facts combine to give result to the different public opinion that becomes fact for many of the members of the society. Their opinion and views are based more on the interpretation they conclude from the images that are projected in the media than by their observations of the males and females in real life.

This continues in a vicious circle as the media tries to pick up and project what the society thinks and the people in the society make their opinions based upon the images shown by the media. People, therefore, should not base too much importance about how the media is trying to portray the members of the society; rather they should base their opinions on their own observation of how people interact together in the real world.
Click below to score high marks in GD PI WAT process of B schools for Admission 2014 http://www.mbauniverse.com/gd_pi_preparation/gd_preparation.php

Solved WAT Essay topic for Admission 2014

WAT Topic for MBA: 2014 General elections will be a watershed for Indian democracy
WAT Topic for MBA: Corruption is the root cause of current economic and social woes in India
WAT Topic for MBA: Indias 1.2 billion population is an asset for the country
WAT Topic for MBA: India has more skilled Human Resource
WAT Topic for MBA: Indo-US relations; how much beneficial for India
WAT Topic for MBA: FDI in multi brand retail is a boon or bane
WAT Topic for MBA: Is ASEAN a defunct Group
WAT Topic for MBA: Essay writing; fasten your belts
Essay Writing and WAT in IIMs: Role, Importance and Weightage
Click for more WAT topics for MBA
MBAUniverse.com offers a comprehensive preparation package coupled with over 200 online interactive classes with Top CAT experts including from IIMs for CAT 2014 preparation. Visit the link below for more information and new batch schedules:

http://www.mbauniverse.com/mba-exam-preparation/CAT_Preparation/mba_preparation_package.php

Solved GD Topics for MBA Admission 2014 :

GD Topic for MBA: What India gained at the WTO DOHA Round
GD topic for MBA: Political activism is the only way to root out corruption
GD Topic for MBA: New Lokpal will be effective in curbing corruption
GD Topics: Gender bias in portraying Women in Advertisements
GD Topic for MBA: RBIs new governor has taken adequate steps to improve Indian Economy
GD Topic for MBA: Corruption is the root cause for Indian Economy slowdown
GD Topic for MBA: The rise in vegetable prices is a man made farce
GD Topic for MBA: Opinion Polls be banned in pre election period
GD Topic for MBA: Should business lobbying be made legal in India?
GD Topics: Will India remain way behind China?
Click below to score high marks in GD PI WAT process of B schools for Admission 2014 http://www.mbauniverse.com/gd_pi_preparation/gd_preparation.php

Click below to know the list of top B schools for MBA Admission 2014

B Schools in Delhi NCR
B Schools in Mumbai
B Schools in Pune
B Schools in Bangalore
B Schools in Chennai
B schools in Kolkata
B schools in Cochin
B Schools in Bhubaneswar
B Schools in Hyderabad

IIM Admission Criteria 2014-16
IIM Ahmedabad Admission criteria 2014-16
IIM Bangalore Admission Criteria 2014-16
IIM Calcutta Admission Criteria 2014-16
IIM Lucknow Admission Criteria 2014-16
IIM Kozhikode Admission Criteria 2014-16
IIM Indore Admission Criteria 2014 - 16
IIM Shillong Admission Criteria 2014-16

Six New IIMs
IIM Tiruchirappalli Admission Criteria 2014-16
IIM Ranchi Admission Criteria 2014
IIM Rohtak Admission Criteria 2014
IIM Kashipur Admission Criteria 2014-16
IIM Raipur Admission Criteria 2014-16
IM Udaipur Admission Criteria 2014-16

Click below to score high marks in GD PI WAT process of B schools for Admission 2014-02-04 http://www.mbauniverse.com/gd_pi_preparation/gd_preparation.php

For any doubts and queries related to the exam pattern, preparations and other related queries about MBA entrance exams like XAT,IIFT, NMAT, SNAP, CMAT, IBSAT, MICAT and MBA Admission 2014, click here http://www.mbauniverse.com/mbau_faq/client.php