MICA Ahmedabad gets Dr Preeti Shroff as new dean; joins with the vision to focus on strategic priorities

MICA Ahmedabad becomes yet another example of women empowerment by appointing Dr Preeti Shroff an alumnus of St Xavier Ahmedabad, as its new dean. With the focused vision and dedication, women in India are moving up the ladder of highest positions like Corporate & PSU chairpersons, Directors & deans of top rated B-schools, chairpersons of BoG at IIMs among others. The appointment of Dr Preeti Shroff at MICA is a glorious addition to this series.

MICA, the countrys premier institute in Strategic Marketing and Communication while announcing the appointment of Dr. Preeti Shroff as the new Academic Dean of the institute also announced that she would also be assigned the post of the Director of its Centre for Social Change Leadership. She has taken over from Tuesday, February 23, 2016 at MICA.

The appointment of Dr Shroff comes in the wake of resignation by Prof Atish Chattopadhyay from the post of dean at MICA. However Dr Atish would continue to serve MICA as its faculty for another one month. Dr. Shroff, who has returned to her hometown after nearly 3 decades, brings to MICA over 25 years of leadership, management and teaching experience across 42 countries especially in areas of Organization Capability Development, Intercultural Communication, Corporate Social Responsibility, Start-up Innovations and Global Partnerships.

Dr Shroff has served as the Dean of World Learning in Washington DC. She was also senior faculty at the School of Advanced International Studies (SAIS) at Johns Hopkins University. Additionally Dr. Shroff has also worked on initiatives supported by USAID, United Nations Development Program (UNDP) and The World Bank that focused on accountability and innovations in public policy, governance and service delivery. She is currently working as an advisor on multiple initiatives such as SEWA-Sasken Communications Technology, Shreyas-Bosch Foundations among others.

Dr. Shroff holds a PhD in International Development and Education Leadership from the State University of New York (SUNY) and Masters degrees in Development Management, Urban Planning from SUNY and Sussex University in England. She is a graduate of Economics program at St. Xaviers College Ahmedabad.

Sharing her vision as the new dean at MICA, Dr. Preeti said I am deeply honored to join MICA, a unique higher education platform for preparing leaders in Strategic Marketing and Communication. The MICA community engages students in a dynamic and creative process aimed at creating ideas and bringing them to fruition in a diverse and complex world. I look forward to leveraging the strengths of the Governing Council and working closely with the MICA management, Faculty & Staff, Student & Alumni community to further the strategic priorities of the institute.

President and Director, MICA Dr. Nagesh Rao welcomed the new Dean and said; I am delighted that a person of Dr. Shroffs stature and competence is joining MICA as Dean. With her strong administrative and academic experience, she is the ideal person to take MICAs academic priorities to a higher level. Further, with her stellar experience in international development, she will lead the Centre for Social Change Leadership and I am sure, make MICA a thought leader in this area.

Mr. Madhukar Kamath, Chairperson of the Governing Council of MICA commented The transformation process in MICA was initiated a couple of years ago. From a refreshed identity to announcing its mission of building Leaders in Strategic Marketing and Communication, MICA has progressed steadily. With Dr. Preeti Shroff coming on board, MICA takes its next step towards building on the respect and admiration that it has earned over the past 25 years.

Established in 1991 MICA, Ahmedabad is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. The B school aims to assure delivery of Strategic Marketing and Communication solutions to the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.