IBA Bangalore hosts conference on Sustainable Marketing; Dr. Jagdish Sheth and Dr. V. Kumar Inaugurate

The 15th International Conference and Research Consortium in Marketing, hosted by Indus Business Academy (IBA) in Bangalore, took place on January 6, 2024. Commencing with the inauguration on January 4, 2024, at the institute's Bengaluru campus, the three-day conference focused on the theme "Sustainable Marketing: a Conscious Consumerism and Public Policy Perspective."

Dr. Jagdish Sheth and Dr. V. Kumar Inaugurate

The conference inaugural Keynote address was delivered by Padmabhushan Dr. Jagdish Sheth, Emory University and Dr. V. Kumar, Brock University, Canada. Dr. Sheth emphasized the existential threat posed by global warming, stressing the importance of public education, economic incentives for sustainable practices, and the formulation of market-driving policies as key measures to address the threat. Meanwhile, Dr. Kumar underscored the significant role of brands in both value creation and appropriation, emphasizing their crucial contribution to the establishment of sustainable marketing practices.

Dr Jagdish N. Sheth is a globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Dr. Sheth is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India.

Dr V Kumar Honoured

IBA, Bangalore honoured Dr. V. Kumar with Shri BML Jain Memorial Lifetime Achievement Award for his immense contributions to the academics. Dr. V. Kumar is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. Prof Kumar has also been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. Professor Kumar has published over 300 papers in scholarly journals and 30 books, received over 20 Lifetime Achievement Awards, and over 25 Research and Teaching Excellence Awards. Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014-2018).

Dr. Shainesh, another academician from IIM, Bangalore was conferred with IBA’s Award for Excellence in Teaching and Research. The awardees thanked IBA for its initiatives in promoting and recognizing the worldwide research excellence.

Research Paper Presentations Held

The conference and research consortium was one of its kind as it addressed contemporary issues surrounding sustainability of business and sustainable marketing practices. The event drew lot of expert deliberations and research paper presentations by the scholars and management students who attended the conference from across the world.

Research paper presentations were held during the conference. Dr. Sara Wurzer from University of Innsbruck, Austria won the Best Doctoral Research Paper Award which carried a cash prize of Rs. 25000/-. Mrs Archana Motta from PSGR Krishnammal College for Women, Coimbatore won the Best Research Paper Award that carried a cash prize of Rs. 15000/-. Ms Gayathri S from Christ University, Bengaluru walked away with the Best Research Paper Award under Student Category that carried a cash prize of Rs. 10000/-.

Dignitaries Present at Conference

Dr. Kalpana Gopalan, Additional Chief Secretary to Government & Chairperson, Padmavati Institute of Public Policy and Dean (Academic), RVS Educational Trust delivered the Keynote Address in the Valedictory ceremony.

Dr. Manish Jain, Founder & Chairman of IBA, Chief Mentor Dr. Subhash Sharma, Director Dr. Subhendu Dey and the Advisor to the conference Dr. Mithileshwar Jha presided. The conference Co-Chairs Dr. Nagendra Hegde and Prof Narendra Babu delivered the Vote of thanks.

Indus Business Academy (IBA) Bangalore is a leading B-school which has established a tradition for excellence and quality in professional education over the years. Established in the year 2001, the founding mission at IBA has been to bring excellence in Teaching, Training, Corporate Networking and in Placements. The journey in pursuit of this mission has seen it progress into the league of Top B-Schools in India. IBA has been attracting students from all parts of the country. IBA Bangalore MBA Admission 2024 Open: Apply Now

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