MICA Appoints Dr Githa Heggde its New Dean

MICA Ahmedabad, India’s leading B-school for Strategic Marketing and Communication, has appointed Dr Githa Heggde as its new Dean. She will assume her position as the Dean on October 17, 2022. Dr Githa Heggde brings with her more than 30 years of academic, consulting and industry experience.

Dr. Heggde’s appointment comes in the wake of Dr Preeti Shroff's resignation from the Dean’s post at MICA. Dr Shroff's will continue to serve MICA as the Senior Advisor to the President and the Director of MICA.

In her last assignment Dr Githa Heggde was the Dean of School of Business at UPES where she contributed to its rapid growth as a member of the Board of Management and Academic Council of UPES University. She also held additional interim charges as Dean, School of Modern Media and School of Law, Head of the Innovation Centre and its MDP initiatives.

Earlier Dr Githa Heggde has held leadership positions at leading B-schools including Welingkar and IFIM Bangalore, now known as JAGSOM. 

Speaking on the appointment of new Dean, Dr. Shailendra Raj Mehta, President & Director, MICA, said, “I am delighted that a person of Dr. Heggde’s eminence is joining MICA as Dean. With her strong administrative and academic background, and stellar experience working with regulators globally, she will take MICA’s academic priorities to a higher level.”

Commenting on her appointment, Dr. Githa Heggde said, “I am very excited to be joining the MICA team. I am honored to be appointed as Dean of a prestigious and premier business school that develops empathetic leaders in a digitally enabled world.”

Prior to her stint at the UPES, Dr Heggde held leadership positions in leading business schools including Welingkar and IFIM Bangalore, now known as JAGSOM, where she contributed to achieving accreditations and rankings such as AACSB, NBA, NAAC, NIRF and others.

Dr. Githa has conducted several consultancy and training programs for corporate and senior marketing and sales executives of ITC, Infosys, Murugappa group, Pricol, HDFC, EY, Biocon and other multinational companies. She has also engaged in consultancy and research with companies such as Logitech, USA, iWatt, USA, and Reliance, to name a few. She was also part of the task force of start-up initiatives of the Government of Uttarakhand.

Dr Heggde has been a Member of the European Marketing and Management Association, Member of the editorial board of Journal on Emerging markets, Country Director (India) EuroMed Business Research Institute, and Core member at the Centre for Emerging Markets, IIM, Lucknow. She has published articles on Marketing, Supply chain, Sales and Distribution in quality journals.

Established in 1991, MICA is a unique residential B-school in the Asia-Pacific region that is dedicated to creating leadership in Strategic Marketing and Communication. MICA offers a wide range of academic programmes including four residential programmes including Post Graduate Diploma in Management–Communications (PGDM-C) and Post Graduate Diploma in Management (PGDM). MICA is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.

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