IMT Ghaziabad students of the PGDM Marketing Programme earn their credits through compulsory courses, specialization courses and the internship project. The rigorous nature of the program equip the candidates with necessary hard and soft skills to eventually excel in the leadership role. The program offers various streams of  Major and Minor specializations from the various functional areas and the students can opt for their chosen specialization domain.

IMT Ghaziabad PGDM Marketing Program follows Case based pedagogic approach and experiential learning. IMT Ghaziabad PGDM Marketing curriculum is consistently updated as per industry requirement to enable the students to remain industry ready. The course contents and curriculum are revised periodically taking into account the latest development in business environment and managerial thought. The PGDM Marketing programme has six terms covered over two years with an acclaimed quality and academic rigour. Each term is approximately of 12 weeks. After completion of 3 terms in March, students are assigned for summer training for 8 to 10 weeks from April to June.

The Post Graduate Diploma in Management (PGDM) with a specialization in Marketing offered by IMT Ghaziabad is highly sought after by students. The program is designed to provide students with specialized knowledge and skills in various areas of marketing. In the second year of the program, students are given the opportunity to choose from a range of electives that include Consumer Behavior, Digital Marketing, Pricing, Sales and Distribution, and Marketing Strategy.

Apart from the core subjects of marketing, students can also opt to study subjects from other specializations such as finance, operations, and human resource management. This provides them with a broad understanding of business and management practices, which can be useful in their future careers.

IMT Ghaziabad has an impressive track record of producing successful marketing executives who have gone on to make a mark in their respective industries. Alumni of the PGDM-Marketing specialization are employed in some of the top companies in the country and abroad. Overall, the PGDM-Marketing course at IMT Ghaziabad is an excellent choice for students who aspire to have a successful career in marketing.