The PGDM-Communication course at SBS is a unique course that offers specializations in Digital Communications Management, Media Management, Advertising Management & Development Communications Management. Each specialization makes the student industry-ready for that domain. Very few media colleges offer these specializations. The last mentioned specialization area covers marketing and media management for societal good. With the recent amendment to the Companies Act and obligation to spend a percentage of the profit on CSR activities, this field too requires marketing and managerial talent that can deliver on the objectives.
All in all, the PGDM-Communication Program specifically adds domain knowledge, understanding and competencies that are sought after by communications driven businesses and functions, across all industry verticals.