MICAT 2025: Registration Opening Soon; Check Eligibility, How to Apply, Pattern, Syllabus
Conducted by MICA Ahmedabad for all the applicants who apply for MICA admission, MICAT is the mandatory entrance exam for admission to MICA PGDM-C and PGDM programs. MICAT is MICA’s own PGDM entrance test for admission 2025. MICA conducts two MICAT exams MICAT 1 and MICAT II.
MICA is a high RoI B-school with 100% placement record. If you are planning for admission to MICA Ahmedabad PGDM-C or PGDM 2025-27 batch, you need to apply and appear in MICAT, apart from taking CAT 2024 or XAT 2025. MICAT Registration process is expected to open from September 15, 2024. Total Application fee for MICA admission 2025 and to apply for MICAT is Rs.2100. You can apply for MICAT-1 and MICAT-II both to improve your score and admission chances. Read below all details about MICAT exam structure, MICAT 2025 important dates, other MICAT exam details and more
MICA Ahmedabad is India’s premier management school for Strategic Marketing and Communications and is renowned for Creating Leadership in Strategic Marketing and Communication. Apart from PGDM and PGDM-C, MICA also offers 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM).
2.1 Highly Ranked: MICA is ranked # 32 in the GoI MHRD NIRF Ranking 2024 among 125 top Management institutes of India. MICA has jumped 5 places in NIRF ranking from #37 last year to #32 this year
2.2 Premier B-School for Marketing, Communication & Creativity: MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA programmes emphasize not only managerial acumen but also creative intelligence and focus on effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today MICA is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.
2.3 Strong MICA Placements 2024: Corporate partnerships are very important part of MICA’s success. Over 100 companies participate in MICA placement Process. MICA has a consistent record of 100% placements for PGDM-C and PGDM programmes. In placements 2024, MICA registered Average Package of Rs.19,21,535 and highest package of Rs.35,50,000 from FMCG sector. Large batch of 195 students received offers from 87 marquee companies which participated in placement 2024. Among the top recruiters were Aditya Birla Group, Accenture, Adani, Godrej, L'Oreal, Amul, Samsung, Tata among others
2.4 International Immersion: MICA offers a thoughtfully designed two-week international immersion program in the 2nd year of PGDM at The Michigan State University (MSU), USA. MSU’s Eli Broad School of Business and College of Communication, Arts and Sciences jointly offer this program to fulfil the global immersion needs to MICA’s PGDM-C and PGDM students.
This allows students to learn from the MSU Professors trained in the reputed Institutions like Stanford, Wharton, UCLA, Michigan University. The learnings go beyond the classroom to industry and culture through hands-on exercises, live projects with MSU students, and industry exposure in Detroit, Lansing and Chicago. The specific focus of the academic delivery and industry visits are Digital, Marketing, Analytics and Communication.
2.5 Notable Alumni: MICA alumni hold key positions in top organizations across the globe in Brand Management, Media & Entertainment, Digital Communication, Market Research, Advertising, Development Management and Social Enterprise.
2.6 Industry Relevant Curriculum: Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects, prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.
2.7 Pedagogic Initiatives to Enhance Experiential Learning: Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants. MICA also hosts Centers of Excellence in Global Research, Case Study Development and International Partner Projects with the World Bank, UNICEF, Government of Gujarat and India. MICA faculty have developed an innovative and engaging curriculum in Business Management, Governance (to learn about the current crisis of governance at international, national and local levels in the time of global crisis), Strategic Marketing, Communication, Marketing Analytics, Media and Entertainment Management and Digital Transformations.
2.8 Batch Diversity in 1:1 Ratio: MICA has high batch diversity and men and women account for almost 1:1 ratio in the student body. This diversity is by default and not by design. Nearly half of the students at MICA come from non-engineering backgrounds. This is a unique distinction from other B-Schools.
Below are shared the MICA PGDM Fees. programs offered, program wise seats in MICA Ahmedabad
Program Offered
|
Program Fees
|
Seats
|
Post graduate Diploma in Management- Communication (PGDM-C)
|
Rs.23,00,000
|
180
|
Post graduate Diploma in Management (PGDM)
|
Rs.23,00,000
|
36
|
MICA fee and intake may be revised for 2025-27 batch.
3.1 Program Specializations
MICA offers unique specializations. The specializations offered by MICA include Advertising and Brand Management, Marketing Analytics, Digital Communication Management, Media and Entertainment Management.
The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).
PGDM and PGDM-C programs cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication. Both the programs offer same specialization courses. The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.
Following are the key MICAT 2025 Highlights
MICAT Full Form | MICA Ahmedabad Admission Test |
---|---|
MICAT Exam Conducting Body | MICA Ahmedabad |
MICAT 2025 Exam dates | MICAT I: December 2, 2024 MICAT II: January 27, 2025 |
Number of MBA colleges under MICAT | One – MICA Ahmedabad |
Seats in MICA with MICAT Exam | PGDM-C:180; PGDM-36 |
Mode of Exam | Computer Based Exam |
MICAT 2025 Test duration | 2 Hours and 15 Minutes |
MICAT Application Process | Online; MICA Admission Application makes you eligible to sit for the exam |
MICAT Registration & Application Fee | Rs.2100/- (The MICAT registration fee includes MICA application fees) |
Expected MICAT Cut offs for MICA PGDM programs | 48 to 50 score |
MICAT Eligibility | A graduate with 50% Marks can apply |
Sectional Division of MICAT Test | 3 Sections A, B, C with different number of Questions in Each Section |
Total Questions in the MICAT Exam | Section-A: Psychometric Test-150 Questions; Section-B: Aptitude Test-100 MCQs Section-C: Descriptive Test- 4 Questions |
MICAT Difficulty Level | Moderate to Difficult |
There are two MICAT exams for MICA admission 2025. While the MICAT I is expected in December 2024 first week, the MICAT II will be held in the last week of January 2025. The MICAT exam details with MICAT 2025 exam date, last date to apply and other MICAT 2025 important dates for MICAT I and MICAT II for admission to MICA Ahmedabad PGDM 2025-27 batch are as below:
5.1 MICAT 1 Exam 2025: Important Dates
MICAT I exam details with MICAT 2025 exam date, last date to apply and other MICAT 2025 dates for MICAT I for admission to MICA Ahmedabad PGDM 2025-27 batch are as below:
MICAT I Exam & Admission 2025 Timeline | MICA Admission 2025 Important Dates |
---|---|
MICAT I: MICA Application start date | September 15, 2024 |
MICAT I: Last Date to Apply for MICA Admission | November 20, 2024 |
Issue of MICAT I Call Letters/Admit Card | November 26, 2024 |
MICAT I: MICAT Exam Date (MICA Institute level Exam) | December 2, 2024 |
MICAT I Result & Score Card Release | December 20, 2024 |
GE & PI Shortlist | February 15, 2025 |
GE & PI at MICA, Ahmedabad | March 1, 2025 |
GE & PI at Delhi | March 10, 11 & 12, 2025 |
GE & PI at Bangalore | March 5 & 6, 2025 |
GE & PI at Kolkata | March 16 & 17, 2025 |
GE & PI at Mumbai | March 21 & 22, 2025 |
Final Admission Results by MICA | First week of April 2025 |
MICAT II 2025 Exam & Admission 2025 Timeline | MICA Admission 2025 Important Dates |
---|---|
MICAT II: Registration opens | November 23, 2024 |
MICAT II: Last Date to Apply for MICA Admission | January 16, 2025 |
Issue of MICAT II Call Letters/Admit Card | January 24, 2025 |
MICAT II: MICAT Exam Date (MICA Institute level exam) | January 27, 2025 |
MICAT II Result and Score Card Release | February 15, 2025 |
GE & PI Shortlist | February 15, 2025 |
GE & PI at MICA, Ahmedabad | March 1, 2025 |
GE & PI at Delhi | March 10, 11 & 12, 2025 |
GE & PI at Bangalore | March 5 & 6, 2025 |
GE & PI at Kolkata | March 16 & 17, 2025 |
GE & PI at Mumbai | March 21 & 22, 2025 |
Final Admission Results by MICA | First week of April 2025 |
MICAT I and MICAT II exam pattern is same. Below are shared the key details about MICAT I and MICAT II Exam Structure & Pattern
6.1 MICAT Test Duration
Total duration of the examination is 2 hours and 15 minutes.
6.2 MICAT Sectional Composition
MICA admission test, MICAT 2025 is a multidimensional computer based examination, which will assess candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.
The MICAT Admission test also includes psychometric profiling to assess the candidate’s leadership potential. MICAT-I and MICAT-II consist of same test sections. Following three sections are there in MICAT exam
6.3 Section Wise Questions, Marking pattern, Important Instructions
The 3 broad sections effectively make the MICAT an exam with 6 sections as per following details:
6.3.1 Section A: Psychometric Test
6.3.2 Section B: Aptitude Test with 4 Sub sections on Verbal ability; Quantitative Ability and Data Interpretation; General Awareness; Divergent and Convergent Thinking
Any un-attempted question will be allotted ZERO mark.
You Can navigate across sub-sections – 1; 2; 3;4 in the Aptitude test during the allotted time of 1 hour and 20 minutes
6.3.3 Section C: Descriptive Test
6.3.4 Type of question: Give 5 arguments in support of the Statement – Environment is more important than Development
You Cannot go back or move ahead from the Descriptive section until the end of 30 Minutes allotted for this section
Read More (LINK to exam pattern page)
Sections in MICAT I & MICAT II | Name of Sections & Number of Questions | Sectional Time Duration | MICAT Marking Scheme |
---|---|---|---|
Section A: | Psychometric Test – 150 Questions | 30 Minutes | No Right or Wrong Answer. You need to quickly answer all the questions |
Section B: | Aptitude Test with 4 Sub Sections -100 Questions 1)Verbal ability – 25 Qs 2)Quantitative Ability and Data Interpretation – 25 Qs 3)General Awareness – 25 Qs 4)Divergent and Convergent Thinking – 25 Qs | 80 Minutes | Max 100 Marks +1 Mark for Each Correct Answer -0.25 Mark for each Wrong Answer |
Section C: | Descriptive Test – 4 Questions | 25 Minutes | No Negative Marking; Type short answers in the given space |
MICA admission test, MICAT 2025 is a multidimensional computer based examination, which will assess candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities. The Admission test also includes psychometric profiling to assess the candidate’s leadership potential. MICAT syllabus overall and section wise is shared below:
Overall & Section Wise Syllabus | Syllabus |
---|---|
MICAT Overall Syllabus | The 3 broad sections in MICAT Syllabus make the MICAT exam with 6 effective sections. MICAT syllabus includes Psychometric Test with 150 questions; Aptitude Test with 4 Sub sections including Verbal ability; Quantitative Ability and Data Interpretation; General Awareness; Divergent and Convergent Thinking with 100 questions; Descriptive Test of 25 minutes with 4 questions. |
Section A: Psychometric Test | Total Time allotted to this section is 30 minutes. Around 150 questions are to be attempted in 30 minutes. The questions are to be quickly answered. No Negative Marking for the questions in this section. There is no right or wrong answer for the questions in this section. It is important to answer all questions in the Psychometric section. Any un-attempted question will be allotted ZERO mark. You Cannot go back to any other section or move ahead to any other section from Psychometric test until the end of 30 Minutes |
Section B: Aptitude Test | MICAT Aptitude Test has 4 Sub sections. The Sub sections are Verbal ability (25 Questions on Grammar, Usage, Error correction, Fill in the Blanks, Comprehension, Vocabulary) Quantitative Ability and Data Interpretation (25 questions on Arithmetic, Algebra, Geometry), General Awareness (25 Questions on Static GK and Current Affairs); Divergent and Convergent Thinking (25 Questions on Statement-Assumption/Statement Conclusion & Others). Total time allotted to this section is 1 hour and 20 minutes. Each correct answer will be awarded +1 Mark. All questions are of MCQ type. Total number of Questions expected in this section are 100. Maximum Marks for the section are 100. Questions in this section carry negative marking of 0.25 mark for each wrong answer. Any un-attempted question will be allotted ZERO mark. You Can navigate across sub-sections – 1; 2; 3;4 in the Aptitude test during the allotted time of 1 hour and 20 minutes. You cannot move to any other section like Psychometric Test or Descriptive Test from Aptitude Test till the allotted time of 1 hour 20 minutes is over for Aptitude section |
Section C: Descriptive Test | Total time allotted to attempt this section is 25 minutes. All the questions are of descriptive type. Total Questions are 4. You need to type short answers in the given space This section tests the analytical and descriptive writing ability and creative skills of test-takers. There are 3-4 Questions on which arguments are to be given. The first three questions were related to each other. You Cannot go back or move ahead from the Descriptive section until the end of 25 or 30 Minutes allotted for this section. No negative marking is done for the questions in this section. Answers to the Descriptive section should be typed in the space provided |
MICAT application and registration form for the new as well as existing applicants is released by MICA Ahmedabad along with the MICA application form. MICA has introduced common application form to register and apply for MICAT exam and for MICA admission without any extra registration fee. Candidates should fill up the form to apply online. The registration and application form is different for New applicants and for already registered users. Those who had applied for MICAT I and wish to appear in MICAT II also, should again apply for MICAT II
9.1 MICAT I Registration Process
9.2 MICAT II Registration Process
The steps to apply for MICAT II depend upon whether you have or you have not applied and appeared in MICAT I and wish to apply for MICAT II. In both cases, you need to take following steps:
9.2.1 If you have applied & appeared in MICAT I
9.2.2 If you have Not applied and appeared in MICAT I
Read More (xxxLink to MICAT Eligibility Page)
MICAT will be held only in the computer based format in 48 cities across the country.
MICAT exam centres are:
Read More (Exam Center page)
Ahmedabad | Aizwal | Ajmer |
---|---|---|
Aligarh | Allahabad | Bareilly |
Bangalore | Bhopal | Bhubaneswar |
Chandigarh | Chennai | Dehradun |
Delhi | Dhanbad | Faridabad |
Gandhinagar (Gujarat) | Ghaziabad | Gurgaon |
Gwalior | Guwahati | Hyderabad |
Indore | Jabalpur | Jaipur |
Jamshedpur | Jammu | Kanpur |
Kochi | Kolkata | Lucknow |
Meerut | Navi Mumbai | Mumbai |
Muzaffarnagar | Nagpur | Noida |
Panjim | Patna | Pune |
Raipur | Rajkot | Ranchi |
Surat | Trivandrum | Udaipur |
Vadodara | Varanasi | Visakhapatnam |
If you miss MICAT I registration and application process, MICA admission remains open through MICAT II exam. The Step by Step MICAT exam process leading to MICA admission 2025 is as below
Step-1: Apply for MICAT
Step-2: Must appear either in CAT 2024 or XAT 2025
Step-3: If You Take MICAT I Exam, You Can Apply Again for MICAT II
Step-4: Take MICAT II: Exam
Step-5: Check MICA Shortlisting based on CAT/XAT & MICAT
Step-6: Attend Group Exercise & Personal Interview Round in 5 Cities
Step-7: Check MICA Final Selection Merit List & Admission Offers.
12.1 MICAT I & MICAT II Selection Process Summarised for Admission 2025
The admission process for PGDM-C and PGDM 2025-27 intake has following key points:
Read More (Link Selection Process Page)
12.2 MICAT Weightage in Final Admission at MICA
MICAT 2025, the mandatory Admission Test has 50% Weight in selection process. Check details below
MICAT full form is MICA Ahmedabad Admission Test. MICAT 2025 is a computer based test conducted by MICA in different cities in India. An overall score of 48-50 in MICAT could get you a GE-PI call by MICA Ahmedabad.
The PGDM-C is the flagship programme of MICA, Ahmedabad. The two-year, full-time, residential programme is AICTE approved and is deemed equivalent to an MBA by the Association of Indian Universities (AIU). It is a differentiated MBA programme that creates leadership through Creative Thinking, Communication and Consumer-Centricity.
The candidates who apply and appear in MICAT I exam have the opportunity to appear in MICAT II and improve their performance further. Besides, the candidates who appear in MICAT 1 can get better choice of test centre and GDPI Centre as compared to MICAT II test takers.