SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) University has embraced a new brand identity with its new logo aiming to reinforce institution’s reputation in management education and leadership development.
According to the institute, the new brand identity is inspired by the largest land mammal - the Elephant. Admired for its intelligence and memory, the Elephant has all the attributes of a perfect disciple. It symbolizes wisdom, knowledge, strength and loyalty. The black bands are a graphic representation of books, while the red quadrant denotes passion. The laurel wreath holding the graphics together symbolizes victory, achievement and stature.
“The new brand is designed to be a focal point to energize and focus the message and commitment of NMIMS University, our commitment to innovation and leadership in higher education. We are proud of the outcome and look forward to seeing the NMIMS brand projected more clearly and forcefully than ever before,” said Dr. Rajan Saxena, Vice Chancellor, NMIMS University.
The new logo has been developed by dCell, the strategic design consultancy of Lowe Lintas India, in close consultation with NMIMS University.
Speaking on the challenges faced during the development of new brand identity, Arun Ahuja, Vice President, dCell, said, “The challenge we encountered was that we had to take an already established and respected university and give it a new face. The brand ethos could not have been compromised at any point and therefore, we focused on the most contemporary representation of the brand messages and the future.”
Located in the heart of India’s financial capital - Mumbai, SVKM’s Narsee Monjee Institute of Management Studies is amongst the nation’s leading academic institutions. With a legacy of 32 years, NMIMS has grown to become one of the top 10 B-Schools in India. The institution has also emerged as a multi-disciplinary university with eight constituent schools that include Management, Engineering, Pharmacy, Architecture, Commerce, Business Economics, Science & Distance Learning and four campuses at Mumbai, Shirpur, Bengaluru & Hyderabad. Today more than 12000 students and 350 full time faculty members are part of NMIMS University.
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