BITS Pilani MBA in Business Analytics Admission 2023: Institute of Eminence to Conduct Own Entrance Test - BAAT; Check USPs, Fees, Selection Process; Last Date-February 28

Birla Institute of Technology & Science (BITS) Pilani, a highly ranked University in NIRF Ranking and an Institute of Eminence, is open with its admission 2023 for two year on-campus MBA in Business Analytics programme offered through its Department of Management (DOM) at the Pilani campus. The program was launched from the academic year 2021-22.

The Department of Management, BITS Pilani, provides opportunities for holistic development to transform its students into competent professionals with a strong foundation of management principles and processes.

Undoubtedly, data is one of the most important assets of businesses of this digital era. Business growth strategies rely heavily on data analytics. To be a part of the data driven growth of humanity, MBA aspirants need to be prepared for the jobs for the next decade. The world of business is thriving on the insights brought forth by analytics. As per the reports, the business analytics industry is going to be worth of USD 103.65 billion by 2025. Therefore, this is the right time to step into the bandwagon for a prosperous career ahead. Keeping this in mind, BITS Pilani has launched the two-year on-campus MBA in Business Analytics.

This programme enables students to master the business acumen powered by analytics. For MBA-BA Admission 2023, BITS Pilani will conduct institute based Business Analytics Aptitude Test (BAAT) along with accepting score of CAT 2022, XAT 2023 and GMAT exams. BITS will shortlist the candidates based on their performance in the entrance exam. Last date to apply for admission is February 28, 2023

Read this comprehensive article below to check the key highlights and USPs of the institute and programme, eligibility and admission criteria, programme fee, important dates, selection process and other details.

Table of Contents

1. BITS Pilani MBA in Business Analytics: Highlights & USPs
2. BITS Pilani MBA Business Analytics Cutting Edge Curriculum & Pedagogy
3. BITS Pilani MBA Business Analytics Fees & Intake for Batch 2023-25
4. BITS Pilani MBA Placements 2023
5. BITS Pilani MBA in Business Analytics: Admission Eligibility Criteria 2023
6. BITS Pilani MBA Business Analytics Admission 2023: 5 Stages
7. BITS Pilani MBA Business Analytics Admission 2023: Step by Step Process
8. How to Apply for BITS Pilani MBA Business Analytics Admission
9. BITS Pilani MBA in Business Analytics Admission 2023: Important Dates

1. BITS Pilani MBA in Business Analytics: Highlights & USPs
Here are key USPs of BITS Pilani and the MBA in Business Analytics Programme.

• 1. Highly Ranked: BITS Pilani is ranked #18 among top Universities and is ranked #32 among top Institutes in India, in the Govt of India, MHRD NIRF Ranking 2022.
• 2. Offered by Institute of Eminence: The Birla Institute of Technology & Science (BITS) Pilani is one of India’s leading higher education institutes and a deemed university under Sec. 3 of the UGC Act 1956. Recognizing its quality of education, the Government
• 3. Access to Legendary Alumni Network of BITS Pilani for Mentorship: BITS alumni include Sanjay Mehrotra, President and co-founder of Sandisk; Rakesh Kapoor, CEO of Reckitt Benckiser; Sunil Duggal, CEO of Dabur and many others.
• 4. Highly Rated Department of Management Studies: With the legacy of 50 years, the Department of Management at BITS Pilani has consistently improved its rankings and is now one of the highly rated management institutes. Outlook-ICARE MBA Rankings have ranked the Department of Management, BITS Pilani among the top 10 private MBA institutions offering MBA programme in India. Globally, the department is placed in Top 501-550 band in the QS World University Rankings 2022 for ‘Business and Management’.
• 5. Moderate BITS Pilani MBA Fees: 2 years programme fee for MBA in Business Analytics at BITS Pilani is Rs.12 lakhs, which is lower than most of the top MBA programmes offered in India.
• 6. Strong BITS Pilani MBA Placements: BITS Pilani has a consistent record of strong MBA placements. As on Dec 2022, BITS Pilani has completed 92% placement 2023 for its MBA-BA 2021-23 batch with average salary of Rs.15.90 LPA and highest salary of Rs. 22 LPA.
• 7. Business Analytics – High In Demand Business Skill: Management education at BITS Pilani brings cutting-edge thinking and best learning practices with MBA in Business Analytics. The growing Business Analytics Market, which was valued at USD 67.92 billion in 2020, is expected to reach USD 103.65 billion by 2026. This has substantially increased the demand for skilled professionals in Business Analytics. MBA in Business Analytics at BITS Pilani will be instrumental to cater to this rising industry demand.
• 8. Cutting Edge Curriculum: Management education at BITS Pilani brings cutting-edge thinking and best learning practices with MBA in Business Analytics. Hands-on laboratory sessions and industry relevant courses in curriculum with innovative teaching pedagogies to aid classroom teaching
• 9. Unique Pedagogy & Programme Design with focus on Practice: BITS MBA has Three Semesters of rigorous on-campus training coupled with an option of either 6 months’ exposure to industry through a structured Paid Internship (Practice School) or Dissertation.  Pedagogical initiatives at BITS Pilani build a basic framework of qualitative, quantitative, analytical, strategic and problem solving skills. The pedagogy blends theoretical concepts and practical nuances in a healthy learning environment with three semesters of rigorous on-campus training, with an option of either six months’ exposure to industry through a structured and evaluative paid internship (Practice School) or dissertation, which makes this programme unique.
• 10. Real Time Projects Leading to PPOs: In Practice School, students work on real-time projects in reputed companies with the possibility of getting a pre placement offer on its completion.

2. BITS Pilani MBA Business Analytics Cutting Edge Curriculum & Pedagogy
BITS Pilani MBA has three Semesters of rigorous on-campus training coupled with an option of either 6 months’ exposure to industry through a structured Paid Internship (Practice School) or Dissertation. The programme design consists of high in demand industry relevant courses in BITS Pilani MBA Business Analytics and several pedagogic initiatives as below.

BITS Pilani MBA in Business Analytics Admission 2023 Open: Apply Now

2.1 Curriculum Design: Industry Relevant High in Demand Courses  

Data Management & Warehousing	Marketing Analytics	Financial Derivative & Analysis
Programming for Analytics	Digital Analytics	Financial Modelling & Valuation
Data Visualization, Ethics & Data Privacy	Pricing Analytics	Financial Technology
Predictive Analytics	Retail Analytics	People Analytics
Deep Learning for Business	Customer Engagement & Analytics	Strategy Analytics
Big Data Analytics	Marketing Research & Metrics	Knowledge Management & Digital Strategy
Analytics for Supply Chain	Financial Analytics

2.2 Pedagogy: Blend of Theory & Practice
MBA in Business Analytics at BITS Pilani is imparted through a thoughtfully balanced mix of teaching pedagogy. Faculty members strive to make the classes interactive so that students can correlate the theories with practical examples for better understanding. Following pedagogic initiatives are taken at BITS Pilani

2.2.1 Case Supplement: Lectures supplemented by case studies are carried out in all the courses which enhance students' analytical, problem solving and decision making skills. This facilitates experiential learning among the students as they face real business issues, apply their classroom knowledge and strengthen their business acumen.

2.2.2: Team Activities: Students usually get a chance to work in teams wherein they learn to work and adapt with diverse workforce while working on specified assignments. Moreover, various managerial and negotiation skills get fostered in the students. Also during the semester, students undertake project(s) in each course. Herein, the students are expected to research and analyse latest industry developments, incorporate theoretical concepts, understand and propose innovative solutions to the business challenges.

2.2.3 Experiential Learning: Through various projects taken as a part of different courses and internships, students go through experiential learning process. All students have the opportunity to enrol for 6 months of structured Practice school, as a part of the curriculum. These activities strengthen their learning outcomes at BITS Pilani.

2.2.4 Continuous Evaluation: Students are regularly evaluated on different parameters to check their progress throughout a semester. Class participation, short quizzes, announced tests, assignments, projects, etc. form part of this evaluation process.

2.2.5 Guest Lectures: Students in BITS Pilani interact with eminent guests from the industry on a regular basis. At the university level, these guests having huge experience and unparalleled expertise come from varied industries and different countries. The Department of Management arranges for regular visit by high ranking industry personnel to the campus. This ensures that the students get to know about the latest happenings in the industry, thereby making them ready for their future endeavours.

2.2.6 Workshop: Workshops on different domains are conducted on a regular basis to equip the students with necessary skills as per the demand of the industry. In 2018 workshops were conducted to improve students’ skills related to project management,

3. BITS Pilani MBA Business Analytics Fees & Intake for Batch 2023-25
BITS Pilani MBA in Business Analytics Fees is Rs.12 lakhs for two years. BITS Pilani MBA fees is much lower than other top MBA colleges in India. Total intake for BITS Pilani MBA in Business Analytics 2023-25 batch is 80 students. The small MBA batch size encourages peer learning, enhances classroom learning experience with greater one to one focus between faculty and students.

4. BITS Pilani MBA Placements
Although MBA in Business Analytics is a newly launched programme, the institute earlier offered General MBA with a consistent record of excellent placements. BITS Pilani has already completed 92% placement for its MBA Business Analytics 2021-23 batch with average salary of Rs.15.90 LPA. Companies visit the BITS Pilani campus from a variety of sectors. Key highlights are:

BITS Pilani Placement 2023 Highlights: MBA-BA 2021-23 Batch

• 92% Placement already Over (As in December 2022)
• Highest Salary: Rs.22 LPA
• Average Salary: Rs 15.90 LPA
• Median Salary: Rs.17 LPA
• Average Salary for Top 50% Batch: Rs.19.90 LPA
• Top Recruiters: Some of the top recruiters at BITS Pilani include Accenture, Cognizant, Toyota, Bombardier, Maybank, Zomato, HolidayIQ, KPMG, IndiaMART, Rubique, VFS Global, Dream VU Inc, Shriram Transports, Newgen Software, Moolchand Healthcare among others.

5. BITS Pilani MBA in Business Analytics Admission Eligibility Criteria 2023

• Candidates applying to this programme, should have a bachelor’s degree in any discipline or its equivalent with at least 60% cumulative marks.
• Applicants should have studied at least one subject in mathematics or statistics at the high school (10+2) or higher level
• Candidates who are in the final year of their qualifying degree are also eligible to apply provided they satisfy above mentioned criteria by the date specified by the institute
• Students who are in the final year of their Qualifying Degree programme are also eligible to apply, provided they can submit the original copies of the results till 1st October, 2023, and fulfil other criteria
• Exposure to programming languages is desirable.

6. BITS Pilani MBA Business Analytics Admission 2023: 5 Stages
The process will follow the following 5 stages:

Stage-1: Candidates will apply for BITS Pilani MBA  admission by filling the application form

Stage-2: Applicants' eligibility status will be verified through the application form

Stage-3: Applicants satisfying the eligibility criteria will be called for the Business Analytics Aptitude Test (BAAT), conducted by BITS Pilani. BAAT comprises of Management Aptitude Section and Analytics Aptitude Section.

Stage-4: Applicants will be shortlisted for Personal Interview (PI) based on their performance in BAAT. The institute will decide the cut-off marks for BAAT.

Stage-5: Final selection will be based on overall performance in

1. Business Analytics Aptitude Test,
2. Personal Interview
3. CAT/XAT/GMAT (if available) score, along with prior work experience, and previous academic history. A certain weightage will be given to candidates having good percentile in CAT / XAT / GMAT.

The Business Analytics Aptitude Test (BAAT) will be conducted in Ahmedabad, Bengaluru, Coimbatore, Delhi, Goa, Hyderabad, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pilani, Pune, and Thiruvananthapuram. Admissions to the MBA Programme will be based on merit only.

7. Step by Step Process for BITS Pilani MBA-BA Admission 2023-25
Admission to MBA in Business Analytics at BITS Pilani is a two step process involving the shortlisting criteria and the final selection criteria comprising entrance exam score, work experience, past academic performance among others.

BITS Pilani MBA in Business Analytics Admission 2023 Open: Apply Now

7.1 BITS Pilani Shortlisting Criteria

• After submitting the application for admission, candidates will be required to appear for the Business Analytics Aptitude Test (BAAT) conducted by BITS Pilani
• Candidates will be shortlisted for Personal Interview based on their performance in the Business Analytics Aptitude Test (BAAT)
• Short listed applicants will be called for an Interview Process.

7.2 Final Selection Criteria

• All the shortlisted candidates will be called for the final selection process comprising PI round.
• Final admission will be based on overall performance in (i) the Business Analytics Aptitude Test (BAAT), (ii) Personal Interview and (iii) CAT / XAT / GMAT (if available) performance, along with prior work experience, and previous academic history.

7.3 BAAT 2023 Exam Pattern & Syllabus

• The Business Analytics Aptitude Test (BAAT) for admission to the Two-year (on-campus) MBA in Business Analytics in the Academic Year 2023-25 will comprise of a) Management Aptitude Section and b) Analytics Aptitude Section.
• Management Aptitude Section will be of 2 hours duration and will comprise MCQs
• Analytics Aptitude Section will be of 1 hour duration and will comprise MCQs

7.3.1 Syllabus for Business Analytics Aptitude Test (2023)
The overall and sectional syllabus for BAAT 2023 is as follows:

7.3.1.1 Management Aptitude Section: This section will measure management aptitude in three areas– Quantitative Ability, Verbal Ability & Reading Comprehension and Data Interpretation & Logical Reasoning. The duration of this section of the test will be 2 hours and the questions will be multiple choice.

a) Verbal Ability: Verbal Reasoning, Sentence completion, Grammar, Syllogisms, Jumbled paragraphs, Para Completion and inference, Contextual usage, Foreign language words used in English, Reading Comprehension, Analogies, Sentence correction, Verbal Logic, Different usage of same word, Idioms, Parajumbles, Antonyms.

b) Data Interpretation and Logical Reasoning: Blood Relations, Series, Proposition, Direction Sense, Coding-Decoding, Assumptions, Puzzles, Clocks and Calendars, Statements, Data Arrangement, Family Tree, Binary Logic, Seating Arrangement, Sets &Caselets, Syllogism, Venn Diagram, Data Structures, Tables & Pie Charts, Data Sufficiency, Bars & Line Graphs.

c) Quantitative Aptitude: Geometry, Trigonometry, Algebra, Mensuration, Partnership (Accounts), Profit & Loss, Ratios and Proportion, In-equations Quadratic and linear equations, Surds and Indices, TimeSpeed-Distance, Number System, Geometric Progression, Inequalities, Work and Time, Percentages, Logarithms.

7.3.1.2 Analytics Aptitude Section: The objective of the analytics aptitude test is to check candidate’s basic aptitude on computers and mathematics. The duration of the test may be of 1 hour and the questions will be of multiple choice from Matrices; Linear Algebra; Coordinate geometry in two dimensions, Basic Differential and Integral Calculus; Numerical Analysis; Probability and combination; Fundamental Programming Concepts; Basic Data Structures (arrays, lists, stacks, and queues); Boolean Algebra.

7.4 BAAT Exam Centres
BAAT is proposed to be conducted in Lucknow, Delhi, Pilani, Ahmedabad, Mumbai, Nagpur, Hyderabad, Pune, Patna, Goa, Kolkata, Bangalore, Thiruvananthapuram, Coimbatore. BITS Pilani reserves the right to change the centers based on the institute's operational feasibility and other prevailing guidelines.

8. How to Apply for BITS Pilani MBA Business Analytics Admission
Candidates should apply through the prescribed Application Form available online at BITS Pilani official website. The application fee is Rs. 3,300. This includes the BAAT exam fees.

BITS Pilani MBA in Business Analytics Admission 2023 Open: Apply Now

9 BITS Pilani MBA in Business Analytics Admission 2023: Important Dates
Key dates and deadlines for MBA in Business Analytics Admission 2023 at BITS Pilani are as below:

BITS Pilani MBA in Business Analytics Admission 2023 Activity	Important Dates
Start of online applications	December 14, 2022
Last Date to Apply for BITS Pilani MBA Admission 2023	February 28, 2023
Deadline to edit submitted applications to incorporate corrections	March 1-5, 2023
Release of admit card for Business Analytics Aptitude Test (BAAT)	March 20, 2023
Date of BITS Pilani Business Analytics Aptitude Test (BAAT)	April 2, 2023
Online GD/PI WAT/ Extempore Dates	April 14-16, 2023
Announcement of Selected Candidates	April 2023 (last week) Likely

Hope this article on MBA in Business Analytics at BITS Pilani, has helped you to know all the important details and admission process for the programme. Apply Now.

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