JAGSoM PGDM Business Analytics: Get ready for The Sexiest Job of the 21st Century; Admissions Closing Soon

AACSB Accredited and globally ranked Jagdish Sheth School of Management (JAGSoM) closed admissions for PGDM at its Bangalore campus in April. To groom professionals in Marketing, Finance and Business Analytics domains, JAGSoM also offers three Specialized PGDM programs. Admissions for PGDM Business Analytics, Marketing and Finance are currently open. In this article, we review JAGSoM PGDM Business Analyticsprogram – its faculty, curriculum, placements, fee, admission process and a lot more.

Before we talk about the program, let’s look at the sector and the jobs. In their famous Harvard Business Review 2012 article titled “Data Scientist: The Sexiest Job of the 21st Century”, Harvard Business School Professor Thomas H. Davenport (alongwith D.J. Patil) wrote, “Data scientists are the key to realizing the opportunities presented by big data. They bring structure to it, find compelling patterns in it, and advise executives on the implications for products, processes, and decisions. They find the story buried in the data and communicate it.”

Leading consulting companies like McKinsey too have hailed Business Analytics to be one of hottest functions of 21^st century. Market Research Future (MRFR) predicts the global data analytics market size to reach USD 132.90 Billion at a 28.9% CAGR (2016 to 2026). Global data analytics market leaders are leading global companies like IBM Corporation, Microsoft, Oracle, SAP, Amazon Web Services, Tableau Software, SiSense Inc, Zoho Corporation, ThoughtSpot, Mu Sigma…Notice that Indian companies like Zoho and Mu Sigma are being counted amongst top global firms in this sector. All large businesses have set up teams to leverage data for business decision making.

With this backdrop, let’s review the JAGSoM and its PGDM Business Analytics program.

JAGSoM’s Journey – Key Milestones
Before we progress to JAGSoM Bangalore PGDM Business Analytics Admission 2021, here is a quick recap of key events at JAGSoM (formerly known as IFIM Business School):

• In 2018, JAGSoM (formerly IFIM Business School) became the sixth B-school in India after ISB, TAPMI, IIM Calcutta, IMT Ghaziabad and XLRI to be AACSB Accredited.
• In 2020, QS Masters in Marketing Ranking 2021 ranked JAGSoM amongst the Top 100 (51-100 band) in the world for its PGDM Marketing program and ranked Top 150 (101-150 band) for its PGDM Finance Program.
• On October 21, 2020, IFIM Business School Bangalore was rechristened as JAGSoM after globally respected management guru Padma Bhushan Dr Jagadish Sheth. 
• On December 23, 2020, JAGSoM announced 100% completion of Placements 2021 with Average Salary of Rs 10.21 Lakhs Per Annum. Read more IFIM Placements 2021.

Specialized PGDM in Marketing, Finance and Business Analytics
Apart from general PGDM, JAGSoM Bangalore offers two year full time residential Specialized Masters - PGDM in Marketing, Finance and Business Analytics which are targeted to groom professionals in these specific specialized areas. Branded as ‘PGDM SpecX’, the programs are taught by India’s top faculty and practitioners, and are designed with inputs from industry experts. JAGSoM Admission process 2021 for these PGDM programmes is currently open till July 31.

Program	Duration & Approval	Accreditation & Ranking	Fees &Admission Status
PGDM Business Analytics	2 Year, AICTE Approved	AACSB Accredited	Rs 12.0 Lakhs
PGDM Marketing	2 Year, AICTE Approved	AACSB Accredited; QS Masters Global Ranking 2021	Rs 12.0 Lakhs
PGDM Finance	2 Year, AICTE Approved	AACSB Accredited; QS Masters Global Ranking 2021	Rs.12.0 Lakhs

Check compete details of JAGSoM PGDM Business Analytics Admissions 2021 below.

Why are Specialized PGDM relevant?
Before we talk about Business Analytics domain, let us know how are specialized PGDM programs different from general MBA/PGDM programs and who should consider them?

Responding to this query, Dr Atish Chattopadhyay, Director, JAGSoM said, “For the first job after MBA or PGDM, specialised knowledge and technical skills are very important. Technical skills play a significant role in the initial years of one’s career. Most of the initial employment is based on specialised skills as recruiters look for domain specialists.” He added, “In this context, a Specialised Masters (or specialised masters in management) is probably more suited for a fresher. The areas in which a Specialised Masters can be of value are Marketing, Analytics, Finance and Banking, Supply Chain Management etc.”

Dr Chattopadhyay was the Director of IMT Ghaziabad and part of the leadership team at leading B-schools SPJIMR Mumbai and MICA Ahmedabad before joining JAGSoM as its Director in May 2018.

JAGSoM PGDM Business Analytics USPs
Coming to PGDM Business Analytics Program, what are the USPs of this specific program? Here are the key program highlights. Also check compete details of JAGSoM PGDM Business Analytics Admissions 2021 below.

1. Location: Being based in Bangalore, the programme has a natural advantage for students who are interested in Business Analytics. Bangalore being the home of many IT companies and also the start-up capital of the country, the programme enjoys very strong collaboration with industry leaders from established companies as well as startups.
2. Strong Placements: JAGSoM PGDM Business Analytics program has recorded very good placements in 2021. The average package for the Analytics students was Rs. 10.53 Lakhs and the maximum salary was Rs. 16 Lakhs.
3. Techno-managerial focus: JAGSOM offers a PGDM Business Analytics programme, which is strongly techno-managerial in nature. This orientation of the programme ensures that students not only learn the technical concepts in analytics, but also their applications in marketing, finance, HR and other domains. As domain knowledge is very important for applying analytics, this combination of technology and management gives an unmatched edge to the students.
4. Curriculum aligned with Industry 4.0: The curriculum is carefully reviewed and updated by faculty members in consultation with leading industry professionals and senior professors such as Dr Vithala R Rao (see details below). This ensures that students learn the latest concepts in analytics as well as the related tools.
5. Unique pedagogy: We have a unique pedagogy of “Learning by Solving” where students seek problems from the industry and solve them as part of the super-specializations. Formally known as Request for Problem (RFP), this ensures a strong application-oriented focus for the students. They are able to see the complexities in real-world data sets which are curated from various consulting experiences.
6. Top Faculty: Thecourses in PGDM Business Analytics Programme are delivered by domain specialist faculty, all of whom are PhDs from reputed institutes in India or abroad. See faculty details below. Furthermore, technologies which are in high demand in the industry, such as Big Data, Cloud Computing, Blockchain etc are taught directly by senior industry professionals.
7. Industry Internship: Our Programme has a long duration ‘Industry Internship Program’ facilitating an engagement driven approach to career advancement and placements. Long duration Industry Internship Program provides great opportunity for final placements with more than 60 percent conversions.
8. Course Embedded Certifications: Certifications such as SQL, Python, KNIME, R, Orange and Tableau are encouraged as part of coursework. Students who complete the identified certifications get one grade up in the related course.
9. Super-specializations with certifications: The PGDM Business Analytics Programme contains a super-specialization course in Term V. In the super specialization students are trained on the actual tasks performed by data scientists, such as:
   • Handle massive amounts of unstructured data from real-life problems
   • Do pre-processing on such data
   • Perform exploratory data analysis to understand the data distribution and patterns
   • Build predictive analytics models to solve the business problem
   • Come up with conclusions and inferences. In the past, the super-specialization course has led the students do projects such as:

• Image analytics on retail data using convolutional neural networks
• Analyse tweets on stock markets using recurrent neural networks and LSTM
• Predict clothing ratings from customer reviews

10. Mentoring: The corporate mentoring programme is a year-long structured intervention at JAGSoM, in which senior Analytics professionals from industry are appointed to guide students in goal setting and realization of their professional aspirations. Past corporate mentors have included CEOs of Analytics start-ups, Director of Business Analytics at Big-4 consulting firm, Head AI Cell from NASSCOM, and others. This year-long mentoring programme helps the students in understanding the current analytics market, identify and develop their core competencies, prepare their CVs, work on projects and assignments given by the corporate mentor, and prepare for placement interviews.

Recruiters offering Jobs in Business Analytics sector
Almost all companies these days are looking for top level Analytics talent. The companies can be broadly divided into three categories:

1. Niche Analytics companies such as Numly, Informatica, Mu Sigma, Optimal Strategix Group, etc. They do primarily Analytics work, either in product development or services or both.
2. IT Consulting companies such as Accenture, Capgemini, PwC, TCS, Infosys, Wipro etc. They have been working in IT services in all areas, but are recently increasing their focus on analytics and digital work.
3. Analytics user companies. These include GICs such as JP MorganChase, Goldman Sachs, UnitedHealthcare, Target, Flipkart, Amazon etc.

There are probably hundreds of companies in each of these categories.Besides these, other organizations such as government departments, NGOs, and developmental organizations are all using Analytics.

Graduates with PGDM Business Analytics can get a variety of job roles, such as Business Analyst, Data Analyst / Big Data Analyst, Junior Data Scientist, Supply Chain Consultant, Market Research Analyst, and so on. Over time, they can progress into roles such as Project Manager or Data Scientist.

JAGSoMPGDM Business Analytics Placements 2021
JAGSoM PGDM Business Analytics program has recorded very good placements in 2021. The average package for the Analytics students was Rs. 10.53 Lakhs and the maximum salary was Rs. 16 Lakhs.

Many new companies such as Numly, Informatica, Biocon and KPMG hired Business Analytics students, other than companies such as Optimal Strategix Group, TCS, Enquero Global etc.

JAGSoM PGDM Business Analytics Alumni include:

1.  Mr. Snehanshu Mitra, CEO, Centre of Excellence - Data Science and Artificial Intelligence, NASSCOM
2.  Mr. Abhishek Mukherjee, Consulting – Analytics & Data Specialist, Deloitte
3.  Mr. Murali Manohar, Country Leader, Netsuite India
4.  Mr. Vishal Khare, Co-Founder & VP, Lavelle Networks
5. Mr. Bidhan Roy, Managing Director – Commercial & SMB, Asia Pacific, Japan & China regions, CISCO.

India’s top Faculty and CXOs to teach at JAGSoM Business Analytics Program
JAGSoM is led by renowned scholar, thought leader and CXOs who have a passion for teaching. Prof Jagdish Sheth is the Chairman of the Board of JAGSoM. Prof Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University and is a Padma Bhushan awardee. Many of the faculty members at JAGSoM have played CXO roles in industry, which include 9 graduates from IIMs, of which 3 are IIM fellows, 11 graduates from IIT and BITS, of which 3 are Ph.Ds. The group also includes 5 faculty each with degrees from Central and Foreign Universities, and 14 faculty with CXO level experience.

Faculty members who will be teaching at the JAGSoM PGDM Business Analytics Program include:

Prof Supriyo Ghose, Professor & Chairperson, Digital Business and Analytics Area
Prof. Supriyo is a Fellow from IIM Calcutta and a B.E. from Jadavpur University. He has academic and corporate experience of over 25 years. His corporate affiliations include companies such as TCS, PwC, Mahindra Satyam and Infosys, where he played leadership roles in mission-critical engagements for international clients. He started his teaching career at IIM-Calcutta as an Associate Professor in MIS.

Dr Chandrashekar Subramanyam, Senior Professor
With a Ph.D. from University of Georgia and an M.Tech from IIT Kanpur, he is regarded as one of the top Analytics Professors in the country today. Professor Chandrasekhar worked at IIM Lucknow for a period of about ten years as Professor in the area of Quantitative and Information Systems group, and as Member Secretary to IIM board before joining JAGSoM.

Dr Kalyan Sankar Sengupta, Professor
Professor Kalyan Sankar Sengupta is an accomplished management teacher, researcher, and consultant with more than 30 years of teaching and consulting experience. He obtained his Bachelor’s and Master’s degrees in Engineering from the University of Warwick, United Kingdom, and his PhD in Business Management from the University of Calcutta. Prior to joining JAGSoM, he was a Professor at IMT Ghaziabad and University of Calcutta.

Dr Sundar Raj Vijayanagar, Professor
Prof. Sundar is an alumnus of IIT Bombay and a topper at Bombay University in Operations Management. He has done his PhD in Management Studies from Karnataka University. He is a top-notch IT professional with a successful track record of nearly 32 years in Manufacturing, Logistics and BFSI. Prior to joining JAGSoM, he worked as the Chief Research & Innovation Officer at SREI Equipment Finance. Recently, Dr Sundar Served as the CEO of Center for Open Data Research (CODR), focusing primarily on data management and analysis across SDGs in Karnataka, with special emphasis on Covid data.

Dr. M. Sivagnanasundaram, Associate Professor
Dr. M. Sivagnanasundaram obtained his Ph.D. from National Institute of Technology, Trichy and his MBA. He has about two decades of experience in teaching and about five years of experience in Industry. Before joining JAGSoM, he was working with Institute of Management Technology (IMT). His teaching interests in Analytics area are primarily in Marketing Analytics and Marketing Research.

Dr Parvathi Jayaprakash, Assistant Professor
A Ph.D. from IIM, Kozhikode, Dr. Parvathi worked with Tata Consultancy Services for close to three years, prior to joining JAGSoM. She has several publications to her credit.

Dr Bhavya Tripathi, Assistant Professor
A Ph.D in Mathematics from BITS Pilani, Dr Bhavya was one of the recipients of CIMPA (International Centre of Pure and Applied Mathematics) fellowship-2015 provided by the European Research Council (ERC).

Dr. Vithala Rao to mentor Centre for Business Analytics at JAGSoM
Dr.  Vithala R. Rao is the Deane Malott Professor of Management and professor of marketing and quantitative methods at the Samuel Curtis Johnson Graduate School of Management, Cornell University. Widely known as the guru of Conjoint Analysis, he has also made deep contributions in areas such Multidimensional Scaling, Pricing, Bundling, Branding etc. He will be mentoring the Centre for Business Analytics at JAGSoM and PGDM Business Analytics program. Dr Vithala R Rao, with his vast experience in research and teaching, will be able to benefit the students of many ways. He has reviewed the curriculum and shared many useful feedbacks, which will ensure that the Analytics curriculum is at par with top B-schools. He is also helping the faculty identify new topics that are gaining ground in the area of Analytics. Besides, he will be of significant help in establishing high-level connects with the industry.

Confirming his association with JAGSoM, Dr Vithala R Rao said, “I am very happy to be associated with JAGSoM as the mentor for Center for Business Analytics. I have already met all the Business Analytics faculty, and was very impressed to see the cutting-edge work they are doing. The Center will work to advance research in fields such as predictive analytics, logistics and supply chain, digital divide and applications of analytics in all domains of business. We will also promote industry-institute collaboration in various ways, ranging from executive education, sponsored research, request for problems, industry internships and so on.”

Talking about the future of Business Analytics domain, Dr Rao said, “Over the last few years, Business Analytics has come up as a prominent field of study worldwide. It covers three main areas - Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. The applications of this technology are widespread, and its impact can be immense; that's why every major corporation in the world today is betting its top dollars on a number of business analytics projects. Realizing its potential, Harvard Business Review and Mckinsey & Co have highlighted that careers in this field will be the best in the 21st century.”

JAGSoM PGDM Business Analytics Admissions 2021 Highlights
So who is the ideal candidate for JAGSoM PGDM Business Analytics program? When asked, Dr Chattopadhyay said, “Students who have the right aptitude and attitude for learning Business Analytics would be a right candidate for the programme. They should preferably have learnt mathematics till college, or at least till the 12^th level. Also, they would be expected to have a strong solution-focused mindset and a desire to learn new concepts and application. As Analytics is a very applied subject, it would be helpful if they have an experience of 1-2 years before joining the programme.”

JAGSoM follows a rolling admission process for JAGSoM PGDM Business Analytics Admissions 2021 and offers are made regularly subject to meeting the criteria based on the composite score arrived on following parameters: i) considering the entrance test scores, ii) test of critical thinking, iii) group exercise and personal interview.

JAGSoM PGDM Business Analytics Admissions 2021 Details

JAGSoM PGDM Business Analytics Fees	Rs 12.0 Lakhs
Exam Accepted	CAT, XAT, GMAT CMAT, MAT
Who can apply	Graduates without experience, interested in marketing sector Working Professionals with uptotwo years’ experience Have Proficiency in Mathematics
Admission Status	Open| Apply Now
JAGSoM PGDM Business Analytics Last Date to Apply	July 31

To conclude, freshers and working executives with upto 2 years of work experience who want to build career in fast growing Business Analytics domain should consider JAGSoM’s PGDM Business Analytics Program. JAGSoM PGDM Business Analytics Last Date to Apply is July 31.

Also Read: JAGSoM PGDM Marketing

Stay tuned to MBAUniverse.com for more updates on JAGSoM.