MICA Ahmedabad Placement 2024: Completes 100% Placements with 4% Dip in Average Salary at Rs.19.21 LPA; Accenture, Adani, HUL, ITC Hire Big

MICA, a premier management institute for Strategic Marketing and Communication, concluded final placement 2024 achieving yet again 100 percent placement for its large PGDM-C and PGDM 2022-24 batch. Braving economic slowdown, MICA has registered only a marginal 4% dip in average salary which has gone down at Rs.19.21 LPA in Placement 2024 from Rs.20.09 LPA last year. MICA witnessed 70% increased in number of PPOs offered to its students from summer interships. 87 companies including 54 new recruiters participated in MICA placements 2024.

On successful completion of placements for 2022-24 batch, MICA has shared, “MICA has achieved yet another consistent 100% placement record, demonstrating its commitment to student success” and added, “The salary offers at MICA have remained consistent with the previous year, indicating the institute’s credibility with the Industry. MICA’s ability to attract both regular and breakthrough companies ensured diverse and lucrative opportunities for its graduates. Additionally, this year, new roles such as Founder office/CEO office roles for strategy, GEO Success Specialist, Strategic Development Office, Treasury and Growth Strategy roles have been offered, expanding career horizons for our students.”

Over 87 companies participated in MICA placements 2024. Students were offered numerous opportunities. Many students successfully converted their internships into pre-placement offers, marking a 70% increase in PPOs this year. FMCG companies have recruited the maximum number of students. 54 new companies took part in the campus hiring process. The campus placement drives saw offers from well-known companies in various sectors such as Consulting, FMCG, FMCD, BFSI, IT&ITES, Market Research, E-commerce, Analytics, Media & Entertainment, Marketing agencies, Real Estate, and more...

MICA Final Placements 2024: Key Highlights

• 100% Placements for the PGDM-C and PGDM 2022-24 Batch
• Students participated in Placements 2024: 195
• Average salary dips slightly by 4% at Rs.19.21 LPA in Placement 2024 from Rs.20.09 LPA last year
• Median Salary goes down at Rs.18 LPA in placement 2024 from Rs.19 LPA last year
• Highest Salary goes down at Rs.35.50 LPA in Placement 2024 from Rs.36 LPA last year
• Number of PPOs increased by 70% in Placement 2024
• Gap between MICA Average Salary and Highest Salary narrows down which implies that all the students have been placed at good salary packages
• Average Salary for top 25% goes down at Rs.29.90 LPA in placement 2024 from Rs.31.43 LPA last year
• Total Number of Recruiters increased to 87 in Placement 2024 from 70 last year
• Top Recruiters Include Accenture, L'Oreal, Amul, HUL, IBM, ITC, ICICI, Tata among others
• Companies Participated in Placement 2024 from across the sectors like FMCG, IT/ITES, FMCD, Analytics, Consulting and others
• FMCG with 38 offers emerged as top recruiting sector

MICA Placements: Key Trends

MICA has seen consistent rise in average salary in its placements. However, the marginal dip of 4% in average package in MICA Placements 2024 indicates continued demand for MICA talent and reinforces the institution’s reputation of maintaining a robust and industry-ready curriculum, thereby producing leaders and problem solvers in the fields of communications, marketing and strategy. Top B-schools including top IIMs, XLRI, among others have also been affected with economic slow down and have registered lower average salary than last year. Key trends in MICA Placements over past five years are shared below:

Top Recruiters in MICA Placements 2024
Some of the prominent recruiters that participated in MICA Placements 2024 are Accenture, Adani, Amul, ICICI Bank, HUL, IBM, ITC, TATA, Vedanta among others as shared below

Sector-Wise Placements at MICA
MICA placement 2024 saw offers from well-known companies in various sectors such as Consulting, FMCG, FMCD, BFSI, IT & ITES, Market Research, E-commerce, Analytics, Media & Entertainment, Marketing agencies, Real Estate among others. FMCG companies have recruited the maximum number of students. MICA has attracted both regular and new companies in placement 2024. Among the 87 recruiters, 54 new companies across the sectors took part in the MICA campus hiring process indicating continued demand for MICA talent and reinforces the institution’s reputation of maintaining a robust and industry-ready curriculum, thereby producing leaders and problem solvers in the fields of communications, marketing and strategy. Sector wise placements at MICA are shared below:

Source: MICA Ahmedabad Placements 2024

MICA Placements 2024: Roles and Profiles Offered
MICA students have been offered profiles and roles as Account Planner/ Solution Leader; Anaytics Professional; APAC Field Marketing Professional; Assistant Digital Communication Manager; Consultant Marketing Services; Associate E-Commerce Manager; Brand Innovation Strategist; Brand Manager; Brand Sales;  Brand Storytelling Specialist; Brand Strategy Specialist; Business Development Manager; Business Growth; Client Success & Growth; Communication Strategy Manager (Strategic Communication Planning); Consultant; Program Management Edtech; Data Scientist; Digital Marketing; Digital & Corporate Communications Specialist; Ecosystem Marketing Insights Professional; Functional Trainee – Response; GEO Success Specialist; Global Management Trainee; Lead - Strategy & Growth; Leadership Trainee – Analytics among others. This year, new roles such as Founder office/CEO office roles for strategy, GEO Success Specialist, Strategic Development Office, Treasury and Growth Strategy roles have also been offered, expanding career horizons for MICA students

MICA Placements: Consistent Record of 100% Placement
MICA has consistently maintained a 100% placement record over many years with a global alumni network. All of this strengthens the institute's reputation as one of the country's top business schools. MICA's final placement season for the year 2023 witnessed the average and median CTC going up. This is testimony to the students who bring in innovative and creative solutions with emphasis on critical thinking, cultural and human quotients. Despite the difficult circumstances created by the slow down, the institute hosted over 87 companies.

MICA Batch Profile
The PGDM and PGDM-C batches of 2022-24 that participated in MICA Placement 2024 had almost equal number of women and male students and 68 percent students from non engineering back grounds and 63% students with work experience as detailed below:

Academic Diversity at MICA

• Students with Engineering Back Ground in 2022-24 Batch:32%
• Students from other Diverse Academic Back Ground: 68%

Gender Diversity at MICA

• Female Students in the 2022-24 Batch: 49%
• Male Students in the 2022-24 Batch: 51%

Batch Work Experience

• Students with Work Experience: 63%
• Freshers: 37%

MICA PGDM C & PGDM: 4 Specialization Offered
MICA is the only institute in Asia Pacific dedicated to creating leadership in Strategic Marketing and Communication. MICA offers specialization in Advertising & Brand Management, Digital Communication Management, Marketing Analytics, Media & Entertainment Management.

The Core and Foundation courses in Marketing, General Management, Digital, and Media-Advertising are paired with Culture and Communication courses like Communication Theories, Imagining India, and Semiotics to provide a holistic approach to the program. This aids students in comprehending the Indian diaspora, which is essential in marketing.

Industry Relevant Curriculum & Live Projects: Key to High Placements at MICA
MICA's culture is defined by its focus on the knowledge of recent business trends and sensitivities and its high adaptability in terms of the response to the needs of an ever-changing environment through its broad and industry-relevant curriculum. MICA gives students the opportunity to collaborate on several live projects with industry, as well as Summer Internships, to provide them with an industry-aligned approach. These changes allow MICA students to strengthen their analytical and logical skills while also giving them a platform to showcase their creativity and out-of-the-box thinking.

Often called the "Mecca of Marketing, MICA, Ahmedabad is a premier residential institute in the Asia-Pacific region committed to developing strategic marketing, digital transformation, and communication leadership. Its flagship programs, the Post Graduate Diploma in Management–Communications (PGDM-C) and Post Graduate Diploma in Management (PGDM), are two-year full-time residential programs approved and authorized by the AICTE and are equivalent to an MBA by the Association of Indian Universities (AIU). MICA also offers a one-year Post Graduate Certificate Program in Crafting Creative Communications (CCC) and a four-year Fellow Programme in Management (FPM).

Established in 1991 MICA, Ahmedabad is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. The B school aims to assure delivery of Strategic Marketing and Communicationsolutions to the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment.

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