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MICA PGDM(C) is a two years full time programme in management. The programme stands out as a globally benchmarked holistic, empathetic, and creative management Programme that will build competencies in digital transformation, marketing and communications through a cutting edge and contemporary curriculum, innovative pedagogy, multidisciplinary research and learning outcomes relevant to emerging industry trends in technology, analytics, governance, innovation, entrepreneurship, and societal impact. The programme offers high placement opportunities in India as well as abroad.
MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
The PGDM-C at MICA imparts professional knowledge in management theory and practice with specific emphasis on strategic marketing and communications that encompasses emerging industry trends in digital transformation and analytics. It will enable students to apply the knowledge and skills through intensive interaction with the industry using research and field-based immersion projects and learning.
On completion of the MICA PGDM-C programme, students will be able to demonstrate analytical and critical thinking abilities for data and evidence- based decision making using the latest trends in analytics, digital technologies, and business transformation. Besides, the Students will be able to have the ability to understand, manage and communicate global, economic, legal, and ethical aspects of entrepreneurship and business management
| Particulars | Details |
|---|---|
| Program Type | MBA/PGDM |
| Program Name | Post Graduate Diploma in Management Communications (PGDM-C) |
| Residential/Non-Residential | Residential |
| Specialization Offered | Marketing, Business Analytics, Digital Marketing, MBA Specializations, Advertising and Branding, Media & Entertainment, Communications Management |
| Duration | 24 Month |
| Mode of Study | Full Time |
| Seats | 180 |
| Fees | Rs. 23.00 Lakhs |
| Average Salary | Rs. 19.21 Lakhs |
| Approved/Accredited by | AICTE, AIU Recognized PGDM as Equivalent to MBA |
| Publisher | Rank Year | Rank |
|---|---|---|
| NIRF | 2024 | #32 |
Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.
Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants.
The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.
The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).
Key points in MICA Admission Eligibility Criteria are:
| Eligibility | Details |
|---|---|
| Education Requirements | Candidates appearing for the final year of the bachelor’s degree/equivalent |
| Exam Accepted | CAT, XAT, GMAT |
| Work Experience | - |
| Fees Component | Amount |
|---|---|
| Tuition Fee | Rs. 23.00 Lakhs |
| Total Fees | Rs. 23.00 Lakhs |
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. In the application, applicant needs to update the score options which he/she would like to submit (CAT/XAT/GMAT).
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
Step by Step MICA Application process for admission to Post Graduate Diploma in Management Communications (PGDM C) programme is as below:
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
| Parameter | Weightage |
|---|---|
| Entrance Exam Score | 20% |
| Personal Interview (PI) | 30% |
| Others | 30% |
| Writing Ability Test (WAT) | 20% |
| Year | Average Salary | Median Salary | Highest Salary | Batch Placed |
|---|---|---|---|---|
| 2022 | Rs. 19.01 Lakhs | Rs. 17.10 Lakhs | Rs. 57.52 Lakhs | 100% |
| 2023 | Rs. 20.09 Lakhs | Rs. 19.00 Lakhs | Rs. 36.00 Lakhs | 100% |
| 2024 | Rs. 19.21 Lakhs | Rs. 18.00 Lakhs | Rs. 35.50 Lakhs | 100% |
| Exam | Percentile | Score/Maximum Score |
|---|---|
| CAT | 80% |
| XAT | 80% |
| GMAT | 80/800 |
