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The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
| Particulars | Details |
|---|---|
| Program Type | MBA/PGDM |
| Program Name | MBA Marketing (MBA-Marketing) |
| Residential/Non-Residential | Residential |
| Specialization Offered | Marketing, MBA Specializations |
| Duration | 24 Month |
| Mode of Study | Full Time |
| Seats | 0 |
| Fees | Rs. 20.09 Lakhs |
| Average Salary | Rs. 18.00 Lakhs |
| Approved/Accredited by | AICTE |
| Publisher | Rank Year | Rank |
|---|---|---|
| NIRF | 2024 | #41 |
The MBA in Marketing Management program curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
The minimum eligibility criteria for MBA in Marketing Management to be fulfilled by interested students is:
| Eligibility | Details |
|---|---|
| Education Requirements | Bachelor's Degree, with at least 50% marks or equivalent CGPA |
| Exam Accepted | - |
| Work Experience | - |
| Fees Component | Amount |
|---|---|
| Tuition Fee | Rs. 16.51 Lakhs |
| Hostel Fee | Rs. 3.58 Lakhs |
| Total Fees | Rs. 20.09 Lakhs |
Candidates should apply online with the requisite application fee. The candidates should also apply and appear either in CUET PG conducted by NTA or UPESMET conducted by UPES University
| Year | Average Salary | Median Salary | Highest Salary | Batch Placed |
|---|---|---|---|---|
| 2023 | Rs. 15.70 Lakhs | Rs. 14.58 Lakhs | Rs. 29.00 Lakhs | 100% |
| 2024 | Rs. 18.00 Lakhs | Rs. 17.30 Lakhs | Rs. 30.00 Lakhs | 100% |
