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MBA in Strategic Design Management is a postgraduate degree program that prepares students to become leaders and innovators in the fields of design and business. The program combines the disciplines of design thinking strategic innovation, and management to help students develop the skills and knowledge to create and implement design solutions for complex and dynamic challenges, The program covers topics such as business research, systems thinking, strategic management, critical thinking and creative entrepreneurship.
The program also provides students with opportunities to work on real-world challenges, interact with industry experts, and network with peers from diverse backgrounds. The program is suitable for professionals who aspire to pursue a career in design leadership, design consulting, design education or social innovation.
| Particulars | Details |
|---|---|
| Program Type | MBA/PGDM |
| Program Name | MBA in Design Management & Strategic Thinking (MBA-DMST) |
| Residential/Non-Residential | Residential |
| Duration | 24 Month |
| Mode of Study | Full Time |
| Seats | 40 |
| Fees | Rs. 11.45 Lakhs |
| Average Salary | Rs. 8.00 Lakhs |
| Approved/Accredited by | NAAC, AIU, UGC |
The curriculum for ATLAS MBA in Strategic Design Management is designed as per industry demand and meets global standard. Key Curriculum highlights are:
Critical and System Thinking Led Tools: Develop understanding of large level issues to come up with impactful channels of interventions.
Classroom Discussion: Concepts & Fundamentals Discussion using lecture PPTs, AVs as per the requirement.
Case Studies: Analyse real-world business cases to extract insights, make recommendations, and evaluate business strategies.
Collaborative Learning: Encouraging teamwork in data analysis projects to simulate real work environments.
Students with a minimum of three years in a graduate program, regardless of the field, with at least 50% aggregate marks from any university recognised by the AlU. Those in their final year can also apply if they maintain a minimum 50% aggregate at graduation and have no live backlogs (ATKTs).
Examination - Candidates must have also appeared for one of the following entrance tests GMAT, CAT, NMAT, XAT, MAT, CMAT, ATMA or any state CET tests.
| Eligibility | Details |
|---|---|
| Education Requirements | Bachelor's Degree, with at least 50% marks or equivalent CGPA |
| Exam Accepted | CAT, XAT, CMAT, MAT, NMAT, GMAT, MAH MBA CET, ATMA, PGCET, KMAT Kerala, TANCET |
| Work Experience | - |
| Fees Component | Amount |
|---|---|
| Tuition Fee | Rs. 11.45 Lakhs |
| Total Fees | Rs. 11.45 Lakhs |
Step by Step Application process for ATLAS MBA in Strategic Design Management is as below:
Step 1: Application & Verification: Candidates may apply online through the application form link on the ATLAS website.
Step-2: Submit Application with requisite Fees
Step-3: Check the message and confirm that Application is duly received
Candidates are shortlisted based on entrance exam score and profile. Candidates need to mandatorily write an ATLAS Aptitude Test which consists of Verbal Ability (English), Quantitative Aptitude (Maths), Logical Reasoning, Business Communication, Writing & Speaking sections. Shortlisted candidates need to appear in Group Discussion (GD) and Personal Interview (PI). A merit list is prepared and admission offers are rolled out to the students based on Academics (SSC, HSC, Graduation), Qualifying Examination (MAT, CAT, NMAT, XAT, MAT, CMAT ATMA or any state CET tests) 'ATLAS Aptitude Test (AAT) ', Group Discussion, Personal Interview, Work Experience / Extra Curricular / Special achievements.
| Year | Average Salary | Median Salary | Highest Salary | Batch Placed |
|---|---|---|---|---|
| 2022 | Rs. 8.00 Lakhs | Rs. 0 | Rs. 16.50 Lakhs | 100% |
| 2023 | Rs. 8.00 Lakhs | Rs. 0 | Rs. 16.50 Lakhs | 100% |
| 2024 | Rs. 8.00 Lakhs | Rs. 0 | Rs. 16.50 Lakhs | 100% |
| Exam | Percentile | Score/Maximum Score |
|---|---|
| CAT | 70% |
| XAT | 70% |
| CMAT | 80/400 |
| MAT | 80/600 |
| NMAT | 80/360 |
| GMAT | 80/800 |
| MAH MBA CET | 80/200 |
| ATMA | 80/180 |
| PGCET | 80 |
| KMAT Kerala | 80 |
| TANCET | 80 |
