Dr. (Prof.) Rakesh Premi is the Director, TAPMI School of Business Manipal University Jaipur. He holds his Ph.D (Branding) and Masters (MBA) degree from Maharshi Dayanand Sarasvati University, Ajmer and two bachelor’s degrees in Law (LL.B.) and Science (B.Sc.) from Rajasthan University, Jaipur. He brings with him a wide range of academic and industry experience of 38 years, which includes app. 24 years of successfully teaching to post graduate students of management at the university level and ‘heading’ prestigious academic institutions and universities in various capacities.