Colleges
Colleges
Post Graduate Programme in Marketing & Business Management (PGP-MBM) offered by SPJIMR prepares executives for a continuously evolving & disruptive business landscape. It is designed for high-potential junior to mid-level executives who wish to take up greater responsibilities within the marketing & sales functions of their organisations.
PGP-MBM intakes two batches every year to ensure optimal batch size. A diverse cohort from various backgrounds promotes enriched peer learning and helps participants expand their professional network. The programme design offers a convenient format, including a blended mode of delivery with alternate contacts on-campus. This enables executives to pursue management education with minimal absence from work and without taking a career break.
The programme’s modular structure & blended mode of delivery, with alternate contacts on campus, allows executives to upskill with minimal absence from work.
| Particulars | Details |
|---|---|
| Program Type | Online MBA/PGDM |
| Program Name | Post Graduate Programme in Marketing & Business Management (PGP-MBM) |
| Residential/Non-Residential | Non Residential |
| Specialization Offered | Marketing, Operations, Business Analytics, Digital Marketing |
| Duration | 13 Month |
| Mode of Study | Online |
| Seats | 0 |
| Fees | Rs. 4.69 Lakhs |
| Average Salary | Rs. |
| Approved/Accredited by | AICTE, NBA, AACSB, AMBA |
| Publisher | Rank Year | Rank |
|---|---|---|
| NIRF | 2024 | #20 |
| MBAUniverse.com | 2024 | #5 |
| Business Today | 2024 | #3 |
The programme is conducted in three phases, spread across 13 months and involves 30 full days of classes. The programme is delivered in a modular, blended format with five contacts of 6 days each, three contacts on-campus and two online. Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.
In the Orientation Phase (Contact 1), participants are taught Financial Accounting, Managerial Economics and Managing Self & Teams. In Foundation Phase (Contact 2 & 3), participants need to study Business Communication, Business Analysis using Financial Statements, Quantitative Methods, Marketing Management, Consumer Behaviour Analysis, Sales & Distribution Management and Data Analytics and Visualisation. In the last phase Contact 4 & 5, which is Integration part, participants will study Sales Operations, Service Operations, Strategic Management, Customer Experience Design, Negotiation Skills, MarkStrat, IT Tools for Sales & Marketing
| Eligibility | Details |
|---|---|
| Education Requirements | Bachelor's Degree, with at least 50% marks or equivalent CGPA |
| Exam Accepted | - |
| Work Experience | - |
| Fees Component | Amount |
|---|---|
| Tuition Fee | Rs. 4.69 Lakhs |
| Total Fees | Rs. 4.69 Lakhs |
Candidates need to apply online with an application fee of Rs.1200
SPJIMR selection process lays considerable emphasis on the ability of the candidate to put in time and effort for this programme, desire and potential to learn, as well as maturity, ethics and values. The selection process takes around half a day and it comprises of:
SPJIMR selection process lays considerable emphasis on the ability of the candidate to put in time and effort for this programme, desire and potential to learn, as well as maturity, ethics and values. The selection process takes around half a day and it comprises of:
